There is an intricate balance to engaging a wider audience while ensuring the information and sources remain reputable and objective. What are the latest tools and tactics we can utilize to cast a wider net and target new audiences on "blue issues"? And as we look to engage a wider audience, how can we ensure the information and sources are reputable and representative?
Barbara Cochran, President, National Press Club Journalism Institute
Anne Thompson, Chief Environmental Affairs Correspondent, NBC News
Maura Welch, Director of Brand Marketing, Trip Advisor